SOLD OUT

Sold out until December 25, 2026. Preorders resume December 1, 2026.

You can still purchase Brock & Brock Cereal merchandise.

Breakfast, without the bowl.

GRAB IT.
TAKE IT.
GO.

A cereal experience you’ll love in every bite, packed into one smart, satisfying cereal bar made for school runs, workdays, workouts, and everything in between.

3gSugar
8gProtein
5gFiber
110Calories
Fruit and crisp cereal bar with blueberries and strawberries
GLUTENFREE

Real breakfast energy.
Ready when you are.

CRISP & SATISFYING✦LOW SUGAR✦HIGH PROTEIN✦GLUTEN-FREE✦CEREAL ON THE GO✦

The Brock Bar promise

Something This Good
Shouldn’t Be This Healthy.

Cereal On The Go

A FULLER MORNING.
IN YOUR HAND.

Brock and Brock Cereal On The Go Fruity Crispy Bar 12-bar box and individually wrapped bar photographed in a warm kitchen

A portable breakfast bar with the taste and crunch of cereal—balanced with protein and fiber to help you keep moving.

Calories
110
light enough to move
Sugar
3g
big taste, less sugar
Protein
8g
built to satisfy
Fiber
5g
made for your morning
What’s inside +

Protein crisps, sunflower seed butter, brown rice crisps, real strawberry and blueberry notes, honey, soluble tapioca fiber, coconut oil, sea salt, and monk fruit extract.

Nutrition highlights

  • 110 calories per bar
  • 8g protein
  • 5g fiber
  • 3g sugar
  • Net wt. 2.1 oz (60g)

Ingredients

Milk protein isolate crisps, sunflower seed butter, soluble tapioca fiber, allulose, honey, brown rice crisps, strawberries, vegetable glycerin, beet juice powder, natural flavors, coconut oil, sea salt, blueberries and monk fruit extract.

Allergen information

Contains: Milk. Final ingredients, Nutrition Facts, gluten-free verification and facility cross-contact statements will be confirmed on the production wrapper before shipping.

Cereal availability$3.99per Fruity Crispy BarSold out until December 25, 2026. Preorders resume December 1, 2026.
A father and two sons packing Cereal On The Go Fruity Crispy Bars into their school bags

Built with purpose

ONE BAR FOR YOU.
ONE MORE BREAKFAST
FOR A CHILD.

We believe a better morning can change the direction of a day. For every bar purchased, Brock & Brock Cereal helps provide a breakfast bar to a child in need.

Our mission focuses on fighting childhood hunger in food deserts—communities where families have limited access to affordable, nutritious food. We work with schools, nonprofit organizations, food banks, United Nations programs, community centers, churches, and celebrity partners to help reach children who need breakfast most.

1,000,000breakfast bars is the goal.

Made for real life

YOUR MORNING
DOESN’T SIT STILL.
NEITHER DO WE.

01

School Run

A breakfast win before the first bell.

02

Workday

Fuel for the commute and the calendar.

03

Training Day

Protein, fiber, and no bowl to wash.

04

Everywhere Else

Keep one wherever the day takes you.

A father-and-sons company

BREAKFAST BUILT
AROUND FAMILY.

Brock & Brock Cereal started with a simple belief: families shouldn’t have to choose between convenience, nutrition, and something kids actually want to eat.

“We’re not just making a cereal bar. We’re building a better start to the day.”

— Brock Brock, Founder

BROCK & BROCK MERCHANDISE

Wear your
better morning.

A little personality for your everyday style. Discover our signature sky blue hat and “I’m not angry. I’m just hungry.” T-shirt.

ONE PURCHASE. FIVE CEREAL BARS.

For every hat or T-shirt you purchase, we’ll donate five cereal bars to a hungry child.

Sky blue Cereal On The Go cap and white I’m not angry. I’m just hungry. T-shirt with small Brock & Brock Cereal™ branding beneath hungry
Coming soon

Cereal On The Go Hat

A sky blue baseball cap featuring our signature cereal bar design.

Each hat purchased donates 5 cereal bars.

Ask about the hat →
Coming soon

“I’m Just Hungry” T-Shirt

A clean white tee with “I’m not angry. I’m just hungry.” and small Brock & Brock Cereal™ branding directly beneath “hungry.”

Each T-shirt purchased donates 5 cereal bars.

Ask about the T-shirt →
Explore all merchandise

Merchandise preview. Prices, sizes and release details will be announced.

SHOP WITH CONFIDENCE

Everything you need to know.

Fruity, crispy breakfast convenience made for school runs, workdays, workouts and everything in between.

Sold out until December 25, 2026. Preorders resume December 1, 2026.

Try a pack

7-Bar Pack

7 individually wrapped Fruity Crispy Bars.

Most popular

12-Bar Box

One box with 12 individually wrapped Fruity Crispy Bars.

Stock the pantry

24-Bar Box

One box with 24 individually wrapped Fruity Crispy Bars.

Nutrition highlights

  • 110 calories per bar
  • 8g protein
  • 5g fiber
  • 3g sugar
  • Net wt. 2.1 oz (60g)

Ingredients

Milk protein isolate crisps, sunflower seed butter, soluble tapioca fiber, allulose, honey, brown rice crisps, strawberries, vegetable glycerin, beet juice powder, natural flavors, coconut oil, sea salt, blueberries and monk fruit extract.

Allergen information

Contains: Milk. Final ingredients, Nutrition Facts, gluten-free verification and facility cross-contact statements will be confirmed on the production wrapper before shipping.

STAY IN THE LOOP

Product updates.

Next cereal release

Fruity Crispy Bar

Sold out until December 25, 2026. Preorders resume December 1, 2026. Thank you for being part of our better-morning movement.

View cereal details